Case study · suprima GmbH

Structured field sales reports in 3 minutes.

How suprima captures field sales visit reports in a structured way via app – connected to route planning and CRM, ready to analyze for sales and marketing.

Field sales rep showing a customer something on a tablet in a medical supply store

Case studysuprima GmbH · Field sales

01 · Starting point & solution

Together with suprima, we analyzed which information from customer visits is actually needed and why it never made it into the company before. The result is a mobile app that guides field reps through the relevant questions step by step after each visit. Spoken instead of typed, in just a few minutes. From the answers, AI then helps create a structured report.

02 · Integration

Connected to route planning, the CRM shows sales history and product recommendations right away. Data flows automatically. The result: reliable customer information for marketing and sales, with no extra effort for the field team.

Hand holding a smartphone with the suprima field sales app: a five-step “How it works” guide

Three app screens: appointment list, guided conversation with voice recording and the finished report

Result

Structured visit reports & customer knowledge

Reliable field reports with structured notes, clear next steps and qualitative assessments. Marketing and sales automatically receive data that would otherwise stay “in the head” of the field team.

9data points per report, captured in a structured way

3minutes to a finished field report.

ø 8xmore usable data per visit than before

moreunderstanding of customers in sales and marketing

“Working together with XCLRTD, we saw a significant time saving on repetitive processes.”

David RichterCEO, suprima GmbH

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